On April 29, 2026, the Thurgau Tourism Award was presented for the 25th time. At the Hotel and Restaurant Klein Rigi in Schönenberg an der Thur, the Barfuss Brewery was delighted to receive not only the 2025 award but also the prize money of 10,000 Swiss francs donated by Thurgauer Kantonalbank.
Where the art of brewing becomes an experience
The Barfuss Brewery has won the 2025 Thurgau Tourism Award—and it’s well deserved. What started out small has grown into a lively gathering place for day-trippers, beer lovers, and curious visitors. It’s been about more than just beer for a long time now: with ideas like the Thurgau Beer Train Ride and a variety of events, every visit becomes a little adventure.
It was precisely this courage to do things differently that won over the jury. The brewery is bringing a breath of fresh air to the region, works closely with local partners, and demonstrates just how diverse Thurgau can Thurgau .
Application period for the 2026 Thurgau Tourism Award
And while the winner is being celebrated, attention is already turning to the future: the search for the next award recipient has begun. Businesses and projects in Thurgau can now apply for the 2026 Tourism Award and submit their ideas.
